As one of Britain’s leading grocery brands, we believe we should contribute to promoting healthy eating.
Bread is a staple food and a healthy choice when eaten as part of a balanced diet and combined with a healthy lifestyle.
All Warburtons bread is suitable for vegetarians. It is low in saturated fat and we do not use hydrogenated fat in any of our products.
Warburtons bread contains more selenium than some other breads. Our wholemeal breads are an important source of dietary fibre and our white flour is fortified with calcium, iron and Vitamin B.
Salt plays a significant technical role in making bread and is an essential part of our diet, but we can sometimes consume too much.
To help lower the amount of salt people eat, Warburtons has been working hard to reduce its use. We are committed to achieving the 2010 targets set by the Food Standards Agency and, in recent years, have reduced the amount used in our bread by 30%.
Helping us all eat better is not only about baking healthy products, it is also about giving everyone the information they need to make informed decisions about diet.
Warburtons provide full and clear nutritional information on packs and labels and, where appropriate, throughout our communications. All ingredients are listed, including fibre, and guideline daily amounts (GDAs) are shown on all our packaging.
Warburtons is committed to honest and transparent marketing and together with other members of the Food and Drink Federation, we work with industry regulators to maintain effective codes of behaviour.
Our advertising focuses mainly on the family and supports family values and a caring approach.
We run a regularly updated website offering information about our business and its products, nutritional advice, recipes and a teaching resource pack.
We also sponsor ‘National Bread Week’, an annual programme of activities dedicated to communicating bread’s nutritional value, and to ensure that all our communications are fair and accurate, our marketing teams are advised by an external nutritionist.
Food waste is a growing problem for the UK. Incredibly, we throw away around a third of all the food we buy every year. Warburtons is doing what we can to help reduce this.
New ‘waste less’ products like our 600g loaves make a contribution and, via our website and other communications, we advise people about how to store and freeze bread and make the most of its versatility.
